Radical Rubber

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[[File:Latex-sheeting.jpg‎|300px|thumb|right|Radical Rubber latex sheeting]]'''Radical Rubber''' [http://www.radicalrubber.co.uk]is a manufacturer of fashion-grade [[latex sheeting]]. It was established by [[latex]] designers and [[latex clothing|clothing]] makers [[Libidex]] in 2007 in partnership with a Malaysian manufacturer. Elastomade SDN BHD. Radical Rubber is the exclusive distributor for Elastomade fashion grade latex sheeting, which it markets as Radical Rubber. The new latex sheeting company was launched as direct competition to [[Four D Rubber|4D Rubber Company]], which until then had dominated the market in latex sheeting for fashion designers. Radical Rubber was not only significantly cheaper than 4D, it also offered a new range of colours and effects for designers to choose from. When the new company came onto the market, latex sheeting prices fell by over 30% as 4D reduced its price to meet the new competition. The new company was the brainchild of Libidex's owner and head designer [[Simon Rose]]. He believed that it was healthier for the latex industry to have more than one source of supply, and that competition would drive prices down and create better choice for the industry. This has proved to be right: despite the recent rapid rise in the cost of bulk latex (due mainly to demand for car tyres from China and natural disasters in Indonesia and Thailand, two of the largest producers of latex), the cost of latex sheeting is still lower than it was in 2006 (4D's price for 0.5mm latex sheet then was £11.87, Radical Rubber's price today (Feb 2011) is £8.95; and 4D has followed Radical Rubber's lead in producing new colours for latex garment makers. Radical Rubber is produced in Malaysia to a very high standard and conforms to international medical requirements in terms of levels of [[latex allergy|allergenic]] proteins present in its latex. == External links == *[http://www.radicalrubber.co.uk Radical Rubber] *[http://www.libidex.co.uk Libidex] [[Category:Manufacturer]] [[Category:U.K.]]

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